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Taught Postgraduates - Competition, Marketing, Quality
01 Dec 2011
Held at Westminster Studio, 10 Greycoat Place, London SW1P 1SB.
Twitter: #postgrads11 This conference was supported by: 1994 Group, NUS, Higher Education Academy, HEERA and UKPASS With the Browne Review and White Paper reconfiguring undergraduate provision, the government has now reconvened a review led by Sir Adrian Smith (Director-General, BIS) into Postgraduate provision. This national conference brought together national policy makers and key stakeholders to share the latest insights on the postgraduate review, share best practice on the successful recruitment of taught postgraduate students, examine the international context in the postgraduate market and gain insight into how to improve the employability opportunities for postgraduate students. The event: Provided a focus on new methods for postgraduate taught retention, and initiatives to support the conversion of undergraduate students into postgraduate study; Helped develop the relationship between employers and postgraduate students, with a focus on how to build relationships on design of content for courses Offered insight into how to offer more flexible opportunities to postgraduate students and make the offer to prospective students more appealing as a consequence.
Programme
10:00
Aaron Porter, Broadcaster and Journalist
Introduction and welcome from conference chair

10:10
Professor Simon Gaskell, Principal, Queen Mary, University of London
Keynote: A new era for postgraduate education

10:25
Professor Trevor McMillan, Chair, 1994 Group Research and Enterprise Group; Pro-Vice-Chancellor Research, Lancaster University
Competing for postgraduate students in an increasingly competitive environment

10:40
Peter Forbes, Associate Director, CIHE
Linking postgraduate education with employers and developing employability skills

10:55
Questions and discussion: Session 1
11:15
Refreshments, networking and exhibition
11:45
Dr Debbie McVitty, Senior Research and Policy Officer (HE), NUS
What postgraduates really want

12:00
Daniel Kroop, Postgraduate Officer, LSE Students' Union
Delivering for postgraduate taught students

12:15
Professor Craig Mahoney, Chief Executive, The Higher Education Academy
Understanding the national data - Postgraduate Taught Experience Survey (PTES)

12:30
Questions and discussion: Session 2
12:45
Lunch, networking and exhibition
13:45
Richard Taylor, Director of Corporate Affairs and Planning, University of Leicester
Successful postgraduate recruitment in a changing environment

13:46
William Locke, Head of Learning and Teaching, HEFCE
Reviewing the future information needs for taught postgraduates

What's on now:
14:00
Carl Lygo, Chief Executive, BPP Holdings plc and Principal, BPP University College
Learning from the private sector

14:20
Questions and discussion: Session 3
14:45
Refreshments, networking and exhibition
15:00
In-depth seminar 2: An effective marketing campaign group discussion
Mark Fuller, Director of Communications, 1994 Group leading the discussion

15:40
In-depth seminar 1: Successful application process
Peter Mulligan and Tim Jenks, UCAS

16:15
Close of conference
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