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Speaker Biography

Roger Saunders

Roger Saunders is Senior Lecturer in Advertising at University of Worcester Business School. He has been teaching for 16 years, mainly in the areas of marketing communications and advertising at both undergraduate and post-graduate level, and is a University Teaching Fellow.

As well as discipline related research in the area of advertising metaphors, Roger has a keen interest in developing innovative methods for teaching learning and assessment. His current research focuses on formative assessment, group work and the use of business scenarios in developing understanding.