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Recruiting the Next Generation of Foster Carers - meeting the increased demand on the system #ngfost
27 Apr 2012
Central London
The ever-increasing shortage of foster carers within the UK has been well publicised, but financial pressures mean local authorities and independent providers are still struggling to find the right methods to market and recruit new carers.
The shortage of foster carers creates significant financial and social pressures on agencies, such as limited placement options for children; the need to place children a long way from home; reduced expenditure on preventative services and the need to buy in foster care provision.
Online viewers of this one-day national conference will have the opportunity to explore best methods to attract new foster carers; improve conversion rates; assess return on investment and, most importantly, the tools needed to implement a successful campaign locally.
Programme
09:45
David Akinsanya, Campaigner and Broadcaster
Welcome and introduction from conference Chair
Biography: David Akinsanya
09:55
Robert Tapsfield, Chief Executive, The Fostering Network
KEYNOTE ADDRESS: Tackling recruitment on a national scale
10:15
The journey so far: what foster carers and fostered children think
Wayne Kwenda, Lilac Project;
Andy Hider, Foster Carer
10:30
Looking ahead to Foster Care Fortnight – utilising the increased media interest Panel discussion
Jackie Sanders, Head of Media & Campaigns, The Fostering Network;
Harvey Gallagher, Chief Executive, Nationwide Association of Fostering Providers;
Contribution from a local authority
10:50
Refreshments, networking and exhibitions
11:20
Andrew Walker, Creative Director, Periscope
Creating a brand identity to compete with local providers
11:40
Andy Pallas, Relationship and Contract Manager, The Adolescent and Children's Trust (TACT)
Participation: Utilising existing foster carers for word-of-mouth referrals
12:00
Steve Evans, Managing Director, Net Natives
New media as a cost-effective tool to recruit foster carers
12:20
Ceri Davies, Media Director, Davies Prince Media
Spending limited budgets wisely - the best advertising media for securing an ROI
12:40
Questions and discussion
12:50
Lunch, networking and exhibition
13:50
Roger Bullock, Social Research Unit, Dartington, and Editor, Adoption and Fostering
Creating secure placement: the retention of foster carers
14:10
Rachel Suthurst, Project Lead, You Can Foster campaign; North West Fostering Forum, and Marketing and PR Lead for Children, Schools and Families, Rochdale Borough Council
Improving conversion rates from initial enquiry to successful assessment
14:30
Harvey Gallagher, Chief Executive, Nationwide Association of Fostering Providers
Local authorities and independent providers working together to recruit foster carers
14:50
Caroline Matthews, Marketing Officer and Recruitment Champion, Northumberland County Council
The lower-cost resource: your local network of recruitment champions
15:10
Questions and discussion
Putting theory to practice
15:20
Refreshments, networking and exhibitions
15:45
Nicola Hill, Foster carer
Targeting resources: recruiting people from the LGBT community
16:00
Cllr Andrew Grant, Cabinet Member for Children, Learning and Skills, Northamptonshire County Council
Recruiting foster carers for older children
16:15
Savita De Sousa, Policy Consultant - Private Fostering & Black Minority Ethnic Issues, British Association for Adoption & Fostering (BAAF)
Black and minority ethnic recruitment
16:30
Questions and discussion
Recruitment campaigns in practice
16:40
Close of conference
Buy now
We filmed and recorded this event so you can watch any of the presentations and download the podcasts and all the documentation presented on the day.
Our policy archive is ideal as a personal briefing tool for senior management as well as a training aid for keeping staff up-to-date.
The event archive costs just £99.00 + VAT.
Click here to purchase this event
Content
Documents
Andrew Walker
Creative Director, Periscope, Creating a brand identity to compete with local providers
Andy Pallas
Relationship and Contract Manager, The Adolescent and Children's Trust (TACT), Participation: Utilising existing foster carers for word-of-mouth referrals
Ceri Davies
Media Director, Davies Prince Media, Spending limited budgets wisely - the best advertising media for securing an ROI
Creative Director, Periscope, Creating a brand identity to compete with local providers
Andy Pallas
Relationship and Contract Manager, The Adolescent and Children's Trust (TACT), Participation: Utilising existing foster carers for word-of-mouth referrals
Ceri Davies
Media Director, Davies Prince Media, Spending limited budgets wisely - the best advertising media for securing an ROI
Roger Bullock
Social Research Unit, Dartington, and Editor, Adoption and Fostering, Creating secure placement: the retention of foster carers
Harvey Gallagher
Chief Executive, Nationwide Association of Fostering Providers, Local authorities and independent providers working together to recruit foster carers
Nicola Hill
Foster carer, Targeting resources: recruiting people from the LGBT community
Social Research Unit, Dartington, and Editor, Adoption and Fostering, Creating secure placement: the retention of foster carers
Harvey Gallagher
Chief Executive, Nationwide Association of Fostering Providers, Local authorities and independent providers working together to recruit foster carers
Nicola Hill
Foster carer, Targeting resources: recruiting people from the LGBT community
Cllr Andrew Grant
Cabinet Member for Children, Learning and Skills, Northamptonshire County Council, Recruiting foster carers for older children
Savita De Sousa
Policy Consultant - Private Fostering & Black Minority Ethnic Issues, British Association for Adoption & Fostering (BAAF), Black and minority ethnic recruitment
Robert Tapsfield
Chief Executive, The Fostering Network, KEYNOTE ADDRESS: Tackling recruitment on a national scale
Cabinet Member for Children, Learning and Skills, Northamptonshire County Council, Recruiting foster carers for older children
Savita De Sousa
Policy Consultant - Private Fostering & Black Minority Ethnic Issues, British Association for Adoption & Fostering (BAAF), Black and minority ethnic recruitment
Robert Tapsfield
Chief Executive, The Fostering Network, KEYNOTE ADDRESS: Tackling recruitment on a national scale
Podcasts
Robert Tapsfield
Chief Executive, The Fostering Network
The journey so far: what foster carers and...
Looking ahead to Foster Care Fortnight –...
Panel discussion
Chief Executive, The Fostering Network
The journey so far: what foster carers and...
Looking ahead to Foster Care Fortnight –...
Panel discussion
Andrew Walker
Creative Director, Periscope
Andy Pallas
Relationship and Contract Manager, The Adolescent and Children's Trust (TACT)
Steve Evans
Managing Director, Net Natives
Creative Director, Periscope
Andy Pallas
Relationship and Contract Manager, The Adolescent and Children's Trust (TACT)
Steve Evans
Managing Director, Net Natives
Ceri Davies
Media Director, Davies Prince Media
Questions and discussion
Roger Bullock
Social Research Unit, Dartington, and Editor, Adoption and Fostering
Media Director, Davies Prince Media
Questions and discussion
Roger Bullock
Social Research Unit, Dartington, and Editor, Adoption and Fostering
Rachel Suthurst
Project Lead, You Can Foster campaign; North West Fostering Forum, and Marketing and PR Lead for Chi
Harvey Gallagher
Chief Executive, Nationwide Association of Fostering Providers
Caroline Matthews
Marketing Officer and Recruitment Champion, Northumberland County Council
Project Lead, You Can Foster campaign; North West Fostering Forum, and Marketing and PR Lead for Chi
Harvey Gallagher
Chief Executive, Nationwide Association of Fostering Providers
Caroline Matthews
Marketing Officer and Recruitment Champion, Northumberland County Council
Videos
David Akinsanya
Campaigner and Broadcaster - Welcome and introduction from conference Chair
Robert Tapsfield
Chief Executive, The Fostering Network - KEYNOTE ADDRESS: Tackling recruitment on a national scale
The journey so far: what foster carers and...
- Wayne Kwenda, Lilac Project; Andy Hider, Foster Carer
Campaigner and Broadcaster - Welcome and introduction from conference Chair
Robert Tapsfield
Chief Executive, The Fostering Network - KEYNOTE ADDRESS: Tackling recruitment on a national scale
The journey so far: what foster carers and...
- Wayne Kwenda, Lilac Project; Andy Hider, Foster Carer
Looking ahead to Foster Care Fortnight –...
Panel discussion - Jackie Sanders, Head of Media & Campaigns, The Fostering Network; Harvey Gallagher, Chief Executive, Nationwide Association of Fostering Providers; Contribution from a local authority
Andrew Walker
Creative Director, Periscope - Creating a brand identity to compete with local providers
Andy Pallas
Relationship and Contract Manager, The Adolescent and Children's Trust (TACT) - Participation: Utilising existing foster carers for word-of-mouth referrals
Panel discussion - Jackie Sanders, Head of Media & Campaigns, The Fostering Network; Harvey Gallagher, Chief Executive, Nationwide Association of Fostering Providers; Contribution from a local authority
Andrew Walker
Creative Director, Periscope - Creating a brand identity to compete with local providers
Andy Pallas
Relationship and Contract Manager, The Adolescent and Children's Trust (TACT) - Participation: Utilising existing foster carers for word-of-mouth referrals
Steve Evans
Managing Director, Net Natives - New media as a cost-effective tool to recruit foster carers
Ceri Davies
Media Director, Davies Prince Media - Spending limited budgets wisely - the best advertising media for securing an ROI
Questions and discussion
-
Managing Director, Net Natives - New media as a cost-effective tool to recruit foster carers
Ceri Davies
Media Director, Davies Prince Media - Spending limited budgets wisely - the best advertising media for securing an ROI
Questions and discussion
-
Roger Bullock
Social Research Unit, Dartington, and Editor, Adoption and Fostering - Creating secure placement: the retention of foster carers
Rachel Suthurst
Project Lead, You Can Foster campaign; North West Fostering Forum, and Marketing and PR Lead for Children, Schools and Families, Rochdale Borough Council - Improving conversion rates from initial enquiry to successful assessment
Harvey Gallagher
Chief Executive, Nationwide Association of Fostering Providers - Local authorities and independent providers working together to recruit foster carers
Social Research Unit, Dartington, and Editor, Adoption and Fostering - Creating secure placement: the retention of foster carers
Rachel Suthurst
Project Lead, You Can Foster campaign; North West Fostering Forum, and Marketing and PR Lead for Children, Schools and Families, Rochdale Borough Council - Improving conversion rates from initial enquiry to successful assessment
Harvey Gallagher
Chief Executive, Nationwide Association of Fostering Providers - Local authorities and independent providers working together to recruit foster carers
Caroline Matthews
Marketing Officer and Recruitment Champion, Northumberland County Council - The lower-cost resource: your local network of recruitment champions
Questions and discussion
- Putting theory to practice
Nicola Hill
Foster carer - Targeting resources: recruiting people from the LGBT community
Marketing Officer and Recruitment Champion, Northumberland County Council - The lower-cost resource: your local network of recruitment champions
Questions and discussion
- Putting theory to practice
Nicola Hill
Foster carer - Targeting resources: recruiting people from the LGBT community
Cllr Andrew Grant
Cabinet Member for Children, Learning and Skills, Northamptonshire County Council - Recruiting foster carers for older children
Savita De Sousa
Policy Consultant - Private Fostering & Black Minority Ethnic Issues, British Association for Adoption & Fostering (BAAF) - Black and minority ethnic recruitment
Questions and discussion
- Recruitment campaigns in practice
Cabinet Member for Children, Learning and Skills, Northamptonshire County Council - Recruiting foster carers for older children
Savita De Sousa
Policy Consultant - Private Fostering & Black Minority Ethnic Issues, British Association for Adoption & Fostering (BAAF) - Black and minority ethnic recruitment
Questions and discussion
- Recruitment campaigns in practice