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Distinctiveness in HE Marketing in a new era - defining your offer #emhe12
16 Oct 2012
Broadcast from London
Headline Speakers
Professor Julian Beer
Pro Vice-Chancellor Regional Enterprise,...
Pro Vice-Chancellor Regional Enterprise,...
Heather Fry
Director, Education, Participation and S...
Director, Education, Participation and S...
Kathryn Jones
Director of Marketing, Birmingham City U...
Director of Marketing, Birmingham City U...
Tim O'Brien
Director, INTO Knowledge
Director, INTO Knowledge
Marketing in Higher Education is going through a revolution and is being tested by new funding and competitors. The applications for 2012 are already producing unexpected patterns. With the new funding regime; price variability for undergraduate students and increased competition for student places, distinctiveness and effective marketing is crucial in order to stand out in a more aggressive market.
Yet for many institutions the competition is in more than one market. Along with competition for student places are increasing expectations for students on arrival, meaning institutions are having to ensure their marketing is particularly relevant and distinctive for this new era.
Ensure your institution stands out to prospective students at undergraduate; postgraduate; international or specialist level.
Consider how to secure your institution in a more competitive system and demonstrate the strategic role of a strong marketing function in HE management.
Programme
09:50
Aaron Porter, Chair, Journalist and HE Consultant
Biography: Aaron Porter
10:00
Donald McLeod, Head of Marketing Services, University of Hertfordshire; and Chair, Higher Education External Relations Association (HEERA)
A changing landscape for marketing in higher education
10:20
Professor Julian Beer, Director of Research & Innovation, Pro-Vice-Chancellor (Regional Enterprise), and Rebekah Southern, Head of Research, Plymouth University
Distinctiveness and decision making – new tools for addressing new market spaces in higher education
Biography: Professor Julian Beer
10:40
Professor Mark Smith, Vice-Chancellor, Lancaster University
Dynamic institutional messaging in a new era
Biography:
11:00
Questions and discussion
11:15
Break
11:45
Heather Fry, Director of Education, Participation and Students, Higher Education Funding Council for England (HEFCE)
Attracting students to higher education
Biography: Heather Fry
12:10
Richard Taylor, Director of Corporate Affairs and Planning, University of Leicester
Using research to set pricing strategies
Biography: Richard Taylor
12:30
Rosemary Stamp, Director, Stamp Consulting Ltd
Emerging competitive issues: the new challenge
Biography: Rosemary Stamp MA MSc MIoD MCIPR FCIM
12:50
Questions and discussion
13:00
Break
13:45
David Willey, Distinct Project Steering Group and formerly Deputy Vice Chancellor of Bournemouth University
The Distinct framework - supporting institutions to achieve distinctiveness
14:05
Kathryn Jones, Director of Marketing, Birmingham City University
High profile campaigns and integrated communications to reinforce brand
Biography: Kathryn Jones
14:25
Professor Paul Gibbs, Author, Marketing Higher Education
When marketing and education collide
14:45
Tim O'Brien, Director, INTO Knowledge
The Distinct framework - supporting institutions to achieve distinctiveness
Biography: Tim O'Brien
15:00
Questions and discussion
15:15
Break
15:45
Key issues seminars
One of the following seminars will be broadcast live
15:45
Kate Wicklow, Head of Quality and Student Engagement, NUS
What do students want from their higher education experience?
15:45
Johnny Rich, Editor, PUSH
Reaching out to pre-HE students
Biography: Johnny Rich
16:30
End of broadcast
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Content
Documents
Donald McLeod
Head of Marketing Services, University of Hertfordshire; and Chair, Higher Education External Relations Association (HEERA), A changing landscape for marketing in higher education
Professor Julian Beer
Director of Research & Innovation, Pro-Vice-Chancellor (Regional Enterprise), and Rebekah Southern, Head of Research, Plymouth University, Distinctiveness and decision making – new tools for addressing new market spaces in higher education
Professor Mark Smith
Vice-Chancellor, Lancaster University, Dynamic institutional messaging in a new era
Head of Marketing Services, University of Hertfordshire; and Chair, Higher Education External Relations Association (HEERA), A changing landscape for marketing in higher education
Professor Julian Beer
Director of Research & Innovation, Pro-Vice-Chancellor (Regional Enterprise), and Rebekah Southern, Head of Research, Plymouth University, Distinctiveness and decision making – new tools for addressing new market spaces in higher education
Professor Mark Smith
Vice-Chancellor, Lancaster University, Dynamic institutional messaging in a new era
Heather Fry
Director of Education, Participation and Students, Higher Education Funding Council for England (HEFCE), Attracting students to higher education
Richard Taylor
Director of Corporate Affairs and Planning, University of Leicester , Using research to set pricing strategies
Rosemary Stamp
Director, Stamp Consulting Ltd , Emerging competitive issues: the new challenge
Director of Education, Participation and Students, Higher Education Funding Council for England (HEFCE), Attracting students to higher education
Richard Taylor
Director of Corporate Affairs and Planning, University of Leicester , Using research to set pricing strategies
Rosemary Stamp
Director, Stamp Consulting Ltd , Emerging competitive issues: the new challenge
Professor Paul Gibbs
Author, Marketing Higher Education, When marketing and education collide
David Willey
Distinct Project Steering Group and formerly Deputy Vice Chancellor of Bournemouth University, The Distinct framework - supporting institutions to achieve distinctiveness
Kathryn Jones
Director of Marketing, Birmingham City University, High profile campaigns and integrated communications to reinforce brand
Author, Marketing Higher Education, When marketing and education collide
David Willey
Distinct Project Steering Group and formerly Deputy Vice Chancellor of Bournemouth University, The Distinct framework - supporting institutions to achieve distinctiveness
Kathryn Jones
Director of Marketing, Birmingham City University, High profile campaigns and integrated communications to reinforce brand
Podcasts
Aaron Porter
Chair, Journalist and HE Consultant
Donald McLeod
Head of Marketing Services, University of Hertfordshire; and Chair, Higher Education External Relati
Professor Julian Beer
Director of Research & Innovation, Pro-Vice-Chancellor (Regional Enterprise), and Rebekah Southern,
Chair, Journalist and HE Consultant
Donald McLeod
Head of Marketing Services, University of Hertfordshire; and Chair, Higher Education External Relati
Professor Julian Beer
Director of Research & Innovation, Pro-Vice-Chancellor (Regional Enterprise), and Rebekah Southern,
Professor Mark Smith
Vice-Chancellor, Lancaster University
Questions and discussion
Heather Fry
Director of Education, Participation and Students, Higher Education Funding Council for England (HEF
Vice-Chancellor, Lancaster University
Questions and discussion
Heather Fry
Director of Education, Participation and Students, Higher Education Funding Council for England (HEF
Richard Taylor
Director of Corporate Affairs and Planning, University of Leicester
Rosemary Stamp
Director, Stamp Consulting Ltd
Questions and discussion
Director of Corporate Affairs and Planning, University of Leicester
Rosemary Stamp
Director, Stamp Consulting Ltd
Questions and discussion
David Willey
Distinct Project Steering Group and formerly Deputy Vice Chancellor of Bournemouth University
Kathryn Jones
Director of Marketing, Birmingham City University
Professor Paul Gibbs
Author, Marketing Higher Education
Distinct Project Steering Group and formerly Deputy Vice Chancellor of Bournemouth University
Kathryn Jones
Director of Marketing, Birmingham City University
Professor Paul Gibbs
Author, Marketing Higher Education
Videos
Aaron Porter
Chair, Journalist and HE Consultant -
Donald McLeod
Head of Marketing Services, University of Hertfordshire; and Chair, Higher Education External Relations Association (HEERA) - A changing landscape for marketing in higher education
Professor Julian Beer
Director of Research & Innovation, Pro-Vice-Chancellor (Regional Enterprise), and Rebekah Southern, Head of Research, Plymouth University - Distinctiveness and decision making – new tools for addressing new market spaces in higher education
Chair, Journalist and HE Consultant -
Donald McLeod
Head of Marketing Services, University of Hertfordshire; and Chair, Higher Education External Relations Association (HEERA) - A changing landscape for marketing in higher education
Professor Julian Beer
Director of Research & Innovation, Pro-Vice-Chancellor (Regional Enterprise), and Rebekah Southern, Head of Research, Plymouth University - Distinctiveness and decision making – new tools for addressing new market spaces in higher education
Professor Mark Smith
Vice-Chancellor, Lancaster University - Dynamic institutional messaging in a new era
Questions and discussion
-
Heather Fry
Director of Education, Participation and Students, Higher Education Funding Council for England (HEFCE) - Attracting students to higher education
Vice-Chancellor, Lancaster University - Dynamic institutional messaging in a new era
Questions and discussion
-
Heather Fry
Director of Education, Participation and Students, Higher Education Funding Council for England (HEFCE) - Attracting students to higher education
Richard Taylor
Director of Corporate Affairs and Planning, University of Leicester - Using research to set pricing strategies
Rosemary Stamp
Director, Stamp Consulting Ltd - Emerging competitive issues: the new challenge
Questions and discussion
-
Director of Corporate Affairs and Planning, University of Leicester - Using research to set pricing strategies
Rosemary Stamp
Director, Stamp Consulting Ltd - Emerging competitive issues: the new challenge
Questions and discussion
-
David Willey
Distinct Project Steering Group and formerly Deputy Vice Chancellor of Bournemouth University - The Distinct framework - supporting institutions to achieve distinctiveness
Kathryn Jones
Director of Marketing, Birmingham City University - High profile campaigns and integrated communications to reinforce brand
Professor Paul Gibbs
Author, Marketing Higher Education - When marketing and education collide
Distinct Project Steering Group and formerly Deputy Vice Chancellor of Bournemouth University - The Distinct framework - supporting institutions to achieve distinctiveness
Kathryn Jones
Director of Marketing, Birmingham City University - High profile campaigns and integrated communications to reinforce brand
Professor Paul Gibbs
Author, Marketing Higher Education - When marketing and education collide
Tim O'Brien
Director, INTO Knowledge - The Distinct framework - supporting institutions to achieve distinctiveness
Questions and discussion
-
Johnny Rich
Editor, PUSH - Reaching out to pre-HE students
Director, INTO Knowledge - The Distinct framework - supporting institutions to achieve distinctiveness
Questions and discussion
-
Johnny Rich
Editor, PUSH - Reaching out to pre-HE students