The new brand challenge: How market change drives brand development Rosemary Stamp | Director, Stamp Consulting Ltd
This presentation addresses what branding means in today's highly-pressured environment. There is a new competitive context for university brands, and new challenges that will drive brand development: the presentation emphasises the importance of clarity and accuracy of information, and an integrity of purpose for an institution's brand. It outlines the links between brand and reputation, and points out that reputation is created by an institution's ability to deliver on the promises of its brand.
Document coming soon
Biography: Rosemary Stamp MA MSc MIoD MCIPR FCIM