Better information for prospective students Prof. Janice Kay | Senior Deputy Vice-Chancellor (Education), University Of Exeter And Chair Of The 1994 Group Student Experience Policy Group
The importance of the transparency and accuracy of information available to students is also highlighted here. Marketing must respond to the ways in which prospective students access information, and personalised information, advice and guidance should be available to everyone. HEIs need to work harder to develop a coherent framework to bring all their information together. The presentation introduces 1994 Group's JISC-funded project to produce a piece of technology that will empower students by guiding them through the information available, and can be attached to existing websites.
Biography: Professor Janice Kay