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Speaker Biography

Andrew Nicol

Business Development Director, Asia-Pacific, Hobsons Plc.

Andy joined Hobsons in January 2010 after 12 years working for a range of UK universities in a variety of international roles. Andy's role initially was to set up a SE Asia presence for the company, in Malaysia, and to support a range of US universities with internationalization and international recruitment. More recently, he has been undertaken a broader business development role focused on opportunities in SE Asia and China.

Andy was previously Director International Development at Coventry University, responsible for the recruitment, admission and ongoing welfare support for international and European Union (EU) students, where in three years Coventry became one of the UK's leading destinations for international students. Andy has a Bachelor's degree in History and Politics, and a Masters degree in Russian Studies. More recently he gained a Master’s degree in International Marketing with distinction from Strathclyde University, UK.

Andy is a member and active contributor of NAFSA; in on the Board of the Marketing and Recruitment Professional Section of the European Association of International Education (EAIE); and is a member of the Chartered Institute of Marketing (CIM).

Andy was also previously Deputy Director of International Development at Nottingham Trent University. Prior to this, he worked for several UK universities as an International Officer and in international development positions. Andy has extensive overseas operational and management experience within the higher education area. He has also presented at numerous international conferences and workshops on international development and marketing, student recruitment and agent management.


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