This presentation addresses what branding means in today's highly-pressured environment. There is a new competitive context for university brands, and new challenges that will drive brand development: the presentation exphasises the importance of clarity and accuracy of information, and an integrity of purpose for an institution's brand. It outlines the links between brand and reputation, and points out that reputation is created by an institution's ability to deliver on the promises of its brand.
This policy briefing pack is an ideal briefing and training tool for senior mangers covering the key areas of policy development, case studies and best practice. The service enable users to access the material at a time and place convenient to them.
The policy briefing costs £99.00 + VAT.
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