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Local Government Behaviour Change
20 Jan 2011
Community engagement with a purpose. Held at Westminster Studio, London SW1 as well as a satellite hub in Wigan

This conference brought together sector leaders to explore the future role of behaviour change to increase productivity, deal with budget cuts, facilitate partnership working and, most importantly, look to new measures to communicate both internally and externally to ensure we all achieve the ‘Big Society’.

Toby Blume, Chief Executive, Urban Forum
Welcome and introduction from conference Chair

Professor Peter John, Co-director of the Institute for Political and Economic Governance, Manchester University
A nudge for behaviour change: new jargon for an old theory of praise, recognition and peer pressure to achieve the Big Society

Nita Clarke, Director, IPA
Behaviour change starts at home: utilising local government staff as agents rather than victims of change

Dr David Halpern, Director, Behavioural Insights Team, Cabinet Office
An overview of best practice in behaviour change as a tool for achieving the Big Society

Questions and discussion: Session 1
Refreshments, networking and exhibition

Katherine Kerswell, Group Managing Director, Kent County Council and former President of SOLACE
Nagging still has its place in behaviour change initiatives for local government

Jon Kingsbury, Head of Creative Economy, NESTA
The role of social media in delivering behaviour change for local government

What's on now:
Panel Debate: Is behaviour change new terminology for old principles of communications? What has actually changed?
Hugh Flouch, Founder, Networked Neighbourhoods Daniel Ratchford, Strategic Director Environment and Leisure, London Borough of Sutton Jane Lewis, Partner, Woodward Lewis

Buffet Lunch, networking and exhibition
Sophia Looney, Director of Policy, Equalities and Performance, London Borough of Lambeth
New settlement with local people: Results of Lambeths Co-operative council citizens' commission

Liz Goodall, Chief Executive, North Dorset District Council
Early interventions during times of austerity: implementing and benefiting from the relationship between positive changes in behaviour and cutting costs within local government

Neil Wholey, Head of Research and Customer Insight, Westminster City Council
Producing a behaviour change strategy to allow for measurable outcomes and effective auditing: Westminsters Behaviour Change Test

Dan Wellings, Head of Public Health Research, Ipsos MORI
Evaluating behaviour change

Questions and discussions: Session 3
Refreshments, networking and exhibition
Seminar 1: Birmingham BEST: leading change through employee engagement
Richard Billingham, Head of Organisation Development & Learning, Birmingham City Council


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