The Local Government Challenge
The MJ
Sponsorship Opportunities

This is your opportunity to shape the future of local government and have your organisation leading the way in finding the next generation of leaders.

Why sponsor?

  • extensive exposure
  • PR
  • national media coverage
  • collaborative opportunities

How the Challenge works:

This is a nine month online and face to face campaign leading up to the announcement of the Challenge winner at the LG Group Annual Conference in Birmingham. Through the power of interactive web TV the principal broadcast partner will take centre stage reinforced via a dynamic marketing and communication campaign using email, inserts, direct mail, websites, social media and high-level networking events. Five local authorities will ‘host’ one of the challenges and will help shape and ultimately judge them.

Challenges will be in one of five categories:

  • a front-line service challenge
  • a financial challenge
  • a media/communications challenge
  • a community engagement challenge
  • an innovation challenge

What do sponsors receive?

Sponsors will have the opportunity to take part and comment on the entire broadcast series or individual episodes in association with the relevant authority.

This is your opportunity to play a part in shaping the future of local government and position your organization as leading the way in finding the next generation of leaders. We have a variety of sponsorship packages available. All sponsors will benefit from unique opportunities that demonstrate specifically their role as a value adding partner and not just a supplier to local government.

The Benefits

  • Position your organisation at the technological leading edge of a series focused on the next generation
  • Perception as a value adding partner, not just a supplier
  • Extensive direct marketing and online profile over a 9 month period
  • Increase profile in a leadership position across entire local authority sector
  • Extensive engagement with current and future sector leaders
  • Demonstrate your expertise and showcase your knowledge base to LG Group members
  • Map the issues with and provide feedback direct to the LG Group family
  • Engagement with government and policy makers at all levels

Media

  • Regional TV packages in previous years
  • Partner to be included in regional media releases and will feature in a special feature in the MJ and other specialist trade press
  • Extensive profile through social media, coverage heavily integrated with Twitter
  • Films available to view through the LG Group Annual Conference and thereafter on demand via LGIntel and Policy Review TV
  • Embed content on your own website
  • Results clip promoted across the whole LG Group membership
  • Featured individual councils to promote and push clip through their staff and wider network
  • Branded presented trailers for broadcast on LGIntel and Policy Review TV and your websites
The Package

Sponsorship as Principal Broadcast Sponsor of all live and on demand coverage of the programmes on LGIntel and Policy Review TV offers the following features:

Branding

  • Logo on live and on demand player throughout coverage
  • Hyperlinked logo on LGIntel and Policy Review TV websites
  • Branding/acknowledgement on targeted post event e-marketing campaigns to LGIntel and Policy Review TV subscribers and conference delegates

Participation

  • Nominate a senior representative to attend the broadcast recordings
  • Pre-event interviews with senior representatives
  • Broadcast interviews on LGIntel and Policy Review TV
  • Embed interview on your website
  • Post-event interview/end of day reflections – available via on demand broadcast and embed on your site

Follow up

  • Electronic direct marketing promotion
  • Google analytics
  • Post campaign interview featured in weekly ‘PRTV e-bulletin’ – 12,000 named subscribers

Investment – price on application

We can tailor bespoke sponsorship packages associated with a number of networking opportunities leading up to the Live Final in Birmingham including:

  • Challenge Launch
  • Meet the Shortlisted Candidates
  • Individual Episode Launches
  • Final Six Candidates
  • Drinks Reception at LG Group post winners announcement
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