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Effective Marketing in Higher Education
10 Nov 2009
Held at Inmarsat Conference Centre, London
Now in its 7th successful year, this conference brought together senior marketing and communications professionals to address the challenges facing higher education and discuss long term solutions to current issues.
Programme
10:00
Rosemary Stamp, Director, Stamp Consulting Ltd
Welcome and introduction
10:10
Professor Wendy Purcell, Vice-Chancellor, University of Plymouth
Marketing your institution to businesses in the current economic downturn
10:30
Panel discussion: Harnessing the digital age in the face of traditional means of marketing
Roy Bayfield, Director of Corporate Marketing, Edge Hill University
Len Metheny, Managing Director, Hobsons Europe
11:00
Dan Shaffer, Senior Project Officer, Supporting Professionalism in Admissions
Aligning marketing and admissions to meet your institutions mission
11:20
Questions and discussion: Session 1
11:30
Refreshments, networking and exhibition
12:00
Roy Bayfield, Director of Corporate Marketing, Edge Hill University
Seminar 2: Digital marketing - keeping it ahead of the rest
13:00
Buffet Lunch, networking and exhibition
14:00
Virginia Isaac, Acting Chief Executive, University and College Admissions Service
Communicating with students – facts, figures and trends
Biography: Virginia Issac
14:20
Christine Bateman, Head, Education UK Marketing, British Council
Marketing internationally with tightened budgets and travel restrictions
14:35
Kathryn Jones, Director of Marketing and Communications, Birmingham City University and Winner, Outstanding Recruitment Campaign Award, The Leadership and Management Awards 2009
The admissions challenge - how to protect and use your institution’s reputation to increase recruitment
14:50
Richard Taylor, Director of Communications and Marketing, University of Leicester and Convenor, 1994 Group Communications Directors Group
Standing for something in a crowded marketplace: positioning higher
15:05
Questions and discussion: Session 3
15:10
Refreshments, networking and exhibition
15:30
James Maraviglia, Assistant Vice President for Admissions, Recruitment & Financial Aid, California Polytechnic State University, San Luis Obispo
Seminar 6: Generation Y - what do they want and how can you communicate with them more effectively?
15:30
Rebecca Avery, Marketing Manager, Hobsons
Seminar 6: Generation Y - what do they want and how can you communicate with them more effectively?
15:30
Alistair Jarvis, Director of Communications, 1994 Group
Seminar 3: An increasingly diverse sector? Positioning and differentiating your university in the HE market
Buy now
We filmed and recorded this event so you can watch any of the presentations and download the podcasts and all the documentation presented on the day.
Our policy archive is ideal as a personal briefing tool for senior management as well as a training aid for keeping staff up-to-date.
The event archive costs just £99.00 + VAT.
Click here to purchase this event
Content
Documents
Professor Wendy Purcell - summary document...
Professor Wendy Purcell - slides
Roy Bayfield
Director of Corporate Marketing, Edge Hill University, Seminar 2: Digital marketing - keeping it ahead of the rest
Professor Wendy Purcell - slides
Roy Bayfield
Director of Corporate Marketing, Edge Hill University, Seminar 2: Digital marketing - keeping it ahead of the rest
Virginia Isaac
Acting Chief Executive, University and College Admissions Service, Communicating with students – facts, figures and trends
Rosemary Stamp -
How outsourcing is driving changes in stakeholder experience
Rosemary Stamp -
The evolving brand How new policies force brand change
Acting Chief Executive, University and College Admissions Service, Communicating with students – facts, figures and trends
Rosemary Stamp -
How outsourcing is driving changes in stakeholder experience
Rosemary Stamp -
The evolving brand How new policies force brand change
Kathryn Jones
Director of Marketing and Communications, Birmingham City University and Winner, Outstanding Recruitment Campaign Award, The Leadership and Management Awards 2009 , The admissions challenge - how to protect and use your institution’s reputation to increase...
Rebecca Avery
Marketing Manager, Hobsons, Seminar 6: Generation Y - what do they want and how can you communicate with them more effectively?
Dan Shaffer
Senior Project Officer, Supporting Professionalism in Admissions, Aligning marketing and admissions to meet your institutions mission
Director of Marketing and Communications, Birmingham City University and Winner, Outstanding Recruitment Campaign Award, The Leadership and Management Awards 2009 , The admissions challenge - how to protect and use your institution’s reputation to increase...
Rebecca Avery
Marketing Manager, Hobsons, Seminar 6: Generation Y - what do they want and how can you communicate with them more effectively?
Dan Shaffer
Senior Project Officer, Supporting Professionalism in Admissions, Aligning marketing and admissions to meet your institutions mission
James Maraviglia
Assistant Vice President for Admissions, Recruitment & Financial Aid, California Polytechnic State University, San Luis Obispo, Seminar 6: Generation Y - what do they want and how can you communicate with them more effectively?
Alistair Jarvis
Director of Communications, 1994 Group, Seminar 3: An increasingly diverse sector? Positioning and differentiating your university in the HE market
Assistant Vice President for Admissions, Recruitment & Financial Aid, California Polytechnic State University, San Luis Obispo, Seminar 6: Generation Y - what do they want and how can you communicate with them more effectively?
Alistair Jarvis
Director of Communications, 1994 Group, Seminar 3: An increasingly diverse sector? Positioning and differentiating your university in the HE market
Podcasts
Rosemary Stamp
Director, Stamp Consulting Ltd
Professor Wendy Purcell
Vice-Chancellor, University of Plymouth
Panel discussion:
Harnessing the digital age in the face of traditional means of marketing
Director, Stamp Consulting Ltd
Professor Wendy Purcell
Vice-Chancellor, University of Plymouth
Panel discussion:
Harnessing the digital age in the face of traditional means of marketing
Dan Shaffer
Senior Project Officer, Supporting Professionalism in Admissions
Roy Bayfield
Director of Corporate Marketing, Edge Hill University
Virginia Isaac
Acting Chief Executive, University and College Admissions Service
Senior Project Officer, Supporting Professionalism in Admissions
Roy Bayfield
Director of Corporate Marketing, Edge Hill University
Virginia Isaac
Acting Chief Executive, University and College Admissions Service