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Effective Marketing in Higher Education
13 Oct 2010
Unique selling points in a time of austerity and economic uncertainty. Held at 76 Portland Place, London
Effective marketing, recruitment and retention of students are vital for university funding. With a cap on the number of student places available in 2010-2011, increased student expectations and a challenging jobs market, it is vital for HEI’s to recruit and retain the right candidates.
Programme
10:00
Richard Taylor, Director of Communications and Marketing, University of Leicester and Convener, 1994 Group Communications Group
Welcome and introduction by the Conference Chair
Biography: Richard Taylor
10:15
Rosemary Stamp, Director, Stamp Consulting ltd
Effective positioning in a difficult economic climate
Biography: Rosemary Stamp MA MSc MIoD MCIPR FCIM
10:35
Mary Curnock Cook OBE, Chief Executive, UCAS
Positioning your institution in the admissions route
Biography: Mary Curnock Cook OBE
10:55
Questions and discussion: Session 1
11:10
Refreshments, networking and exhibition
11:40
Seminar 1: The use of social media in your marketing mix
Tracy Playle, Communications Consultant, Pickle Jar Communications
Dawn Henderson, Author "Web2.0 and Business Schools - An Analysis of the Top 20 UK & US Business Schools"
Biography: Dawn Henderson
Biography: Tracy Playle
11:40
Seminar 2: Cost effectiveness in marketing
Rosemary Stamp, Director, Stamp Consulting ltd
11:40
Seminar 3: Course Marketing - segmentation, positioning, design
Kyla Steenhart, Senior Project Manager, Higher Education, Opinion Panel
Richard Taylor, Director of Communications and Marketing, University of Leicester and Convener, 1994 Group Communications Group
Biography: Kyla Steenhart
12:40
Buffet Lunch, networking and exhibition
13:40
Ailie Ferrari, Marketing Manager, Glasgow Caledonian University
University branding
Biography: Ailie Ferrari
14:00
Marketing to new segments: part-time, postgraduate, new courses
Monica Law, Head of Marketing and Recruitment, Birkbeck, University of London
Jonah Duffin, Marketing Manager, Birkbeck, University of London
Biography: Jonah Duffin
Biography: Monica Law
14:20
Stephen Healy, Director Strategy & Development, INTO University Partnerships
Succeeding in multiple marketing channels in a highly competitive global market
Biography: Stephen Healy
14:40
Questions and discussion: Session 3
15:00
Refreshments, networking and exhibition
15:30
Seminar 4: Digital Strategy and Digital Governance
Jo Blackburn, Web Marketing Manager, University of Salford
Rik Pipe Associate Consultant, Mickey & Mallory
Biography: Jo Blackburn
Biography: Rik Pipe
15:30
Seminar 5: Partnerships: with other universities and colleges
John Hall, Head of Unit, SHELL, London Higher
Biography: John Hall
15:30
Seminar 6: Internal marketing and communications: engaging internal stakeholders
Michael Lavery, Director of Communications, Durham University
Biography: Michael Lavery
Buy now
We filmed and recorded this event so you can watch any of the presentations and download the podcasts and all the documentation presented on the day.
Our policy archive is ideal as a personal briefing tool for senior management as well as a training aid for keeping staff up-to-date.
The event archive costs just £99.00 + VAT.
Click here to purchase this event
Content
Documents
Rosemary Stamp
Director, Stamp Consulting ltd, Effective positioning in a difficult economic climate
Ailie Ferrari
Marketing Manager, Glasgow Caledonian University, University branding
Seminar 5:
Partnerships: with other universities and colleges, John Hall, Head of Unit, SHELL, London Higher
Director, Stamp Consulting ltd, Effective positioning in a difficult economic climate
Ailie Ferrari
Marketing Manager, Glasgow Caledonian University, University branding
Seminar 5:
Partnerships: with other universities and colleges, John Hall, Head of Unit, SHELL, London Higher
Stephen Healy
Director Strategy & Development, INTO University Partnerships , Succeeding in multiple marketing channels in a highly competitive global market
Marketing to new segments: part-time postgraduate...
, Monica Law, Head of Marketing and Recruitment, Birkbeck, University of London Jonah Duffin, Marketing Manager, Birkbeck, University of London
Mary Curnock Cook OBE
Chief Executive, UCAS, Positioning your institution in the admissions route
Director Strategy & Development, INTO University Partnerships , Succeeding in multiple marketing channels in a highly competitive global market
Marketing to new segments: part-time postgraduate...
, Monica Law, Head of Marketing and Recruitment, Birkbeck, University of London Jonah Duffin, Marketing Manager, Birkbeck, University of London
Mary Curnock Cook OBE
Chief Executive, UCAS, Positioning your institution in the admissions route
Seminar 3:
Course Marketing - segmentation, positioning, design, Kyla Steenhart, Senior Project Manager, Higher Education, Opinion Panel Richard Taylor, Director of Communications and Marketing, University of Leicester and Convener, 1994 Group Communications...
Richard Taylor
Director of Communications and Marketing, University of Leicester and Convener, 1994 Group Communications Group, Welcome and introduction by the Conference Chair
Course Marketing - segmentation, positioning, design, Kyla Steenhart, Senior Project Manager, Higher Education, Opinion Panel Richard Taylor, Director of Communications and Marketing, University of Leicester and Convener, 1994 Group Communications...
Richard Taylor
Director of Communications and Marketing, University of Leicester and Convener, 1994 Group Communications Group, Welcome and introduction by the Conference Chair
Podcasts
Richard Taylor
Director of Communications and Marketing, University of Leicester and Convener, 1994 Group Communica
Rosemary Stamp
Director, Stamp Consulting ltd
Mary Curnock Cook OBE
Chief Executive, UCAS
Director of Communications and Marketing, University of Leicester and Convener, 1994 Group Communica
Rosemary Stamp
Director, Stamp Consulting ltd
Mary Curnock Cook OBE
Chief Executive, UCAS
Videos
Richard Taylor
Director of Communications and Marketing, University of Leicester and Convener, 1994 Group Communications Group - Welcome and introduction by the Conference Chair
Rosemary Stamp
Director, Stamp Consulting ltd - Effective positioning in a difficult economic climate
Mary Curnock Cook OBE
Chief Executive, UCAS - Positioning your institution in the admissions route
Director of Communications and Marketing, University of Leicester and Convener, 1994 Group Communications Group - Welcome and introduction by the Conference Chair
Rosemary Stamp
Director, Stamp Consulting ltd - Effective positioning in a difficult economic climate
Mary Curnock Cook OBE
Chief Executive, UCAS - Positioning your institution in the admissions route
Questions and discussion:
Session 1 -
Seminar 3:
Course Marketing - segmentation, positioning, design - Kyla Steenhart, Senior Project Manager, Higher Education, Opinion Panel Richard Taylor, Director of Communications and Marketing, University of Leicester and Convener, 1994 Group Communications...
Ailie Ferrari
Marketing Manager, Glasgow Caledonian University - University branding
Session 1 -
Seminar 3:
Course Marketing - segmentation, positioning, design - Kyla Steenhart, Senior Project Manager, Higher Education, Opinion Panel Richard Taylor, Director of Communications and Marketing, University of Leicester and Convener, 1994 Group Communications...
Ailie Ferrari
Marketing Manager, Glasgow Caledonian University - University branding
Marketing to new segments: part-time postgraduate...
- Monica Law, Head of Marketing and Recruitment, Birkbeck, University of London Jonah Duffin, Marketing Manager, Birkbeck, University of London
Stephen Healy
Director Strategy & Development, INTO University Partnerships - Succeeding in multiple marketing channels in a highly competitive global market
Questions and discussion:
Session 3 -
- Monica Law, Head of Marketing and Recruitment, Birkbeck, University of London Jonah Duffin, Marketing Manager, Birkbeck, University of London
Stephen Healy
Director Strategy & Development, INTO University Partnerships - Succeeding in multiple marketing channels in a highly competitive global market
Questions and discussion:
Session 3 -