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Effective Marketing in Higher Education
18 Oct 2011
National Conference. To be held at Hallam Conference Centre,
44 Hallam Street, London W1.
Headline Speakers
Rosemary Stamp MA MSc MIoD MCIPR FCIM
MA MSc MIoD MCIPR FCIMDirector, Stamp Consult...
MA MSc MIoD MCIPR FCIMDirector, Stamp Consult...
“In future, graduates will pay more towards the cost of their degrees, but – in return – the Government's proposals will improve their experience as students, expand their choices and make universities more accountable to students than ever before.”
Higher Education White Paper - Students at the Heart of the System, June 2011
The changes set out in the Higher Education White Paper and across the board higher tuition fees present higher education marketers with challenges on many fronts.
The new generation of potential students (and their parents and influencers) are demanding, technologically savvy, used to instant gratification and want good quality results fast.
Meanwhile, both collectively and individually, institutions are challenged to show their economic and social contribution – to not only be proud, but to make the most of communicating it.
Join senior leaders and experts in student and recruitment marketing for an insightful conference to help you focus your strategy and stand out in a competitive international education market.
Programme
10:00
Mike Baker, Journalist and Broadcaster
Welcome and introduction by the conference Chair
Biography: Mike Baker
10:15
Rosemary Stamp, Director, Stamp Consulting Ltd
The new brand challenge: how market change drives brand development
Biography: Rosemary Stamp MA MSc MIoD MCIPR FCIM
10:35
Professor Janice Kay Senior Deputy Vice-Chancellor (Education), University of Exeter; Chair, 1994 Group Student Experience Policy Group
Better information for prospective students
Biography: Professor Janice Kay
10:55
Rob Behrens, Independent Adjudicator and Chief Executive, Office of the Independent Adjudicator for Higher Education
Why do students complain?
Biography: Rob Behrens
11:15
Questions and discussion: Session 1
11:30
Refreshments, networking and exhibition
12:00
Wes Streeting Deputy Chair, The Independent Taskforce on Student Finance Information
Separating the facts from the politics: communicating the new student finance arrangements
Biography: Wes Streeting
12:20
Peter Allen, Marketing Director, University of Derby
Expanding the reach of the marketing role to wider university operations
Biography: Peter Allen
12:35
Garry Smith, Commercial Director, Nottingham Trent University
How to organise your marketing and recruitment functions
Biography: Garry Smith
12:50
Questions and discussion: Session 2
13:00
Buffet lunch, networking and exhibition
14:00
Alistair Jarvis, Director of Communications and Marketing, University of Birmingham
Promoting research impact
Biography: Alistair Jarvis
14:20
Gretchen C Dobson and Rachel Sandison Marketing through Alumni: a life-long marketing channel
Gretchen C Dobson is Senior Associate Director, Domestic and International Programs, Tufts University, Massachusetts, USA
Rachel Sandison, Head of Marketing, Alumni and Student Recruitment, University of Aberdeen
Biography: Gretchen Dobson
Biography: Rachel Sandison
14:45
Questions and discussion: Session 3
15:00
Refreshments, networking and exhibition
15:30
Seminar 1: Compliant Student Recruitment in an Adverse Climate
Dr Lawrence Watson, Chief Inspector and Qualifications Adviser, Accreditation Service for International Colleges (ASIC)
15:30
Seminar 2: Engaging alumni in marketing and brand management
Gretchen C Dobson, Senior Associate Director, Domestic and International Programs, Tufts University, Massachusetts, USA
15:30
Seminar 3: Ten ways to really improve your open days
Kyla Steenhart, Associate Director, Higher Education, OpinionPanel Research
Mia Lorenz, Associate Director, OpinionPanel Research
Buy now
We filmed and recorded this event so you can watch any of the presentations and download the podcasts and all the documentation presented on the day.
Our policy archive is ideal as a personal briefing tool for senior management as well as a training aid for keeping staff up-to-date.
The event archive costs just £99.00 + VAT.
Click here to purchase this event
Content
Documents
Rosemary Stamp
Director, Stamp Consulting Ltd, The new brand challenge: how market change drives brand development
Rob Behrens
Independent Adjudicator and Chief Executive, Office of the Independent Adjudicator for Higher Education, Why do students complain?
Gretchen C Dobson and Rachel Sandison
Marketing through Alumni: a life-long marketing channel, Gretchen C Dobson is Senior Associate Director, Domestic and International Programs, Tufts University, Massachusetts, USA Rachel Sandison, Head of Marketing, Alumni and Student Recruitment,...
Director, Stamp Consulting Ltd, The new brand challenge: how market change drives brand development
Rob Behrens
Independent Adjudicator and Chief Executive, Office of the Independent Adjudicator for Higher Education, Why do students complain?
Gretchen C Dobson and Rachel Sandison
Marketing through Alumni: a life-long marketing channel, Gretchen C Dobson is Senior Associate Director, Domestic and International Programs, Tufts University, Massachusetts, USA Rachel Sandison, Head of Marketing, Alumni and Student Recruitment,...
Seminar 1:
Compliant Student Recruitment in an Adverse Climate, Dr Lawrence Watson, Chief Inspector and Qualifications Adviser, Accreditation Service for International Colleges (ASIC)
Garry Smith
Commercial Director, Nottingham Trent University, How to organise your marketing and recruitment functions
Peter Allen
Marketing Director, University of Derby, Expanding the reach of the marketing role to wider university operations
Compliant Student Recruitment in an Adverse Climate, Dr Lawrence Watson, Chief Inspector and Qualifications Adviser, Accreditation Service for International Colleges (ASIC)
Garry Smith
Commercial Director, Nottingham Trent University, How to organise your marketing and recruitment functions
Peter Allen
Marketing Director, University of Derby, Expanding the reach of the marketing role to wider university operations
Alistair Jarvis
Director of Communications and Marketing, University of Birmingham, Promoting research impact
Gretchen C Dobson and Rachel Sandison
Marketing through Alumni: a life-long marketing channel, Gretchen C Dobson is Senior Associate Director, Domestic and International Programs, Tufts University, Massachusetts, USA Rachel Sandison, Head of Marketing, Alumni and Student Recruitment,...
Wes Streeting
Deputy Chair, The Independent Taskforce on Student Finance Information, Separating the facts from the politics: communicating the new student finance arrangements
Director of Communications and Marketing, University of Birmingham, Promoting research impact
Gretchen C Dobson and Rachel Sandison
Marketing through Alumni: a life-long marketing channel, Gretchen C Dobson is Senior Associate Director, Domestic and International Programs, Tufts University, Massachusetts, USA Rachel Sandison, Head of Marketing, Alumni and Student Recruitment,...
Wes Streeting
Deputy Chair, The Independent Taskforce on Student Finance Information, Separating the facts from the politics: communicating the new student finance arrangements
Podcasts
Mike Baker
Journalist and Broadcaster
Rosemary Stamp
Director, Stamp Consulting Ltd
Professor Janice Kay
Senior Deputy Vice-Chancellor (Education), University of Exeter; Chair, 1994 Group Student Experienc
Journalist and Broadcaster
Rosemary Stamp
Director, Stamp Consulting Ltd
Professor Janice Kay
Senior Deputy Vice-Chancellor (Education), University of Exeter; Chair, 1994 Group Student Experienc
Rob Behrens
Independent Adjudicator and Chief Executive, Office of the Independent Adjudicator for Higher Educat
Questions and discussion:
Session 1
Wes Streeting
Deputy Chair, The Independent Taskforce on Student Finance Information
Independent Adjudicator and Chief Executive, Office of the Independent Adjudicator for Higher Educat
Questions and discussion:
Session 1
Wes Streeting
Deputy Chair, The Independent Taskforce on Student Finance Information
Peter Allen
Marketing Director, University of Derby
Garry Smith
Commercial Director, Nottingham Trent University
Questions and discussion:
Session 2
Marketing Director, University of Derby
Garry Smith
Commercial Director, Nottingham Trent University
Questions and discussion:
Session 2
Alistair Jarvis
Director of Communications and Marketing, University of Birmingham
Gretchen C Dobson and Rachel Sandison
Marketing through Alumni: a life-long marketing channel
Seminar 1:
Compliant Student Recruitment in an Adverse Climate
Director of Communications and Marketing, University of Birmingham
Gretchen C Dobson and Rachel Sandison
Marketing through Alumni: a life-long marketing channel
Seminar 1:
Compliant Student Recruitment in an Adverse Climate
Videos
Mike Baker
Journalist and Broadcaster - Welcome and introduction by the conference Chair
Rosemary Stamp
Director, Stamp Consulting Ltd - The new brand challenge: how market change drives brand development
Professor Janice Kay
Senior Deputy Vice-Chancellor (Education), University of Exeter; Chair, 1994 Group Student Experience Policy Group - Better information for prospective students
Journalist and Broadcaster - Welcome and introduction by the conference Chair
Rosemary Stamp
Director, Stamp Consulting Ltd - The new brand challenge: how market change drives brand development
Professor Janice Kay
Senior Deputy Vice-Chancellor (Education), University of Exeter; Chair, 1994 Group Student Experience Policy Group - Better information for prospective students
Rob Behrens
Independent Adjudicator and Chief Executive, Office of the Independent Adjudicator for Higher Education - Why do students complain?
Questions and discussion:
Session 1 -
Wes Streeting
Deputy Chair, The Independent Taskforce on Student Finance Information - Separating the facts from the politics: communicating the new student finance arrangements
Independent Adjudicator and Chief Executive, Office of the Independent Adjudicator for Higher Education - Why do students complain?
Questions and discussion:
Session 1 -
Wes Streeting
Deputy Chair, The Independent Taskforce on Student Finance Information - Separating the facts from the politics: communicating the new student finance arrangements
Peter Allen
Marketing Director, University of Derby - Expanding the reach of the marketing role to wider university operations
Garry Smith
Commercial Director, Nottingham Trent University - How to organise your marketing and recruitment functions
Questions and discussion:
Session 2 -
Marketing Director, University of Derby - Expanding the reach of the marketing role to wider university operations
Garry Smith
Commercial Director, Nottingham Trent University - How to organise your marketing and recruitment functions
Questions and discussion:
Session 2 -
Alistair Jarvis
Director of Communications and Marketing, University of Birmingham - Promoting research impact
Gretchen C Dobson and Rachel Sandison
Marketing through Alumni: a life-long marketing channel - Gretchen C Dobson is Senior Associate Director, Domestic and International Programs, Tufts University, Massachusetts, USA Rachel Sandison, Head of Marketing, Alumni and Student Recruitment,...
Questions and discussion:
Session 3 -
Director of Communications and Marketing, University of Birmingham - Promoting research impact
Gretchen C Dobson and Rachel Sandison
Marketing through Alumni: a life-long marketing channel - Gretchen C Dobson is Senior Associate Director, Domestic and International Programs, Tufts University, Massachusetts, USA Rachel Sandison, Head of Marketing, Alumni and Student Recruitment,...
Questions and discussion:
Session 3 -