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Effective Marketing in Higher Education
01 Nov 2007

As marketing and communications play an ever more important role within Higher Education institutions are increasingly putting marketing at the heart of their strategic planning, and considering marketing and communications a key part of all senior management team members’ roles. Chaired by former BBC education man Mike Baker the podcasts from this event include addresses by: Caroline Gipps, Vice Chancellor of the University of Wolverhampton; Richard Taylor, Marketing Director, at the University of Leicester and Steve Denton who is Pro-Vice-Chancellor, Registrar and Secretary at Leeds Metropolitan University. Read a report from the Times Higher about the conference and the criticism from academics that marketing considerations are being put ahead of learning and scholarship. read the story here