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Speaker Biography

Christine Wightman

Christine Wightman is a Lecturer in Marketing in the Department of Marketing Entrepreneurship and Strategy, Ulster Business School. Her teaching and research areas focus on Global Marketing and the Internationalisation of Small to Medium Enterprises having been involved in various academic enterprise programmes and projects along with teaching and assessing in this discipline area at undergraduate and postgraduate levels.

Christine’s interest in pedagogic research has evolved from involvement in Technology Facilitated Learning (TFL) projects aimed at enhancing the process for effective assessment and feedback through the adoption of technology such as Turnitin and Grademark.