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Behaviour change in public health - 2nd National Conference Broadcast #behaviourchange12
29 Feb 2012
Westminster Studios, Central London
The Government’s Public Health White Paper made clear the need to encourage healthier lifestyles through behaviour change initiatives. Evidence clearly demonstrates that interventions of this nature can be delivered at relatively low cost with huge health gains. Ultimately, moving people away from a dependency model of health care to self-care will save money and as public health responsibility moves to local government there is a clear opportunity for some real culture shifts. This conference provides viewers the opportunity to understand the most up-to-date developments in behaviour change science whilst being able to explore the practical implementation of a range of different initiatives. Through the exploration of best practice case studies from across the country, viewers will gain knowledge to be able to take the opportunities and avoid the pitfalls in implementing their own initiatives locally.
Registration, refreshments and exhibition
Fraser Woodward, Chair, Association for Healthcare Communications and Marketing
Welcome and introduction from conference Chair

Dr Sunjai Gupta, Deputy Director, Public Health Strategy and Social Marketing
KEYNOTE ADDRESS: Applying behavioural insight to public health

Paul Lincoln OBE, Chair, Behaviour Change Network and Chief Executive, The National Heart Forum
The Department of Health’s Behaviour Change Network: considering the risks of negative compensatory behaviour

Dr Laura Haynes, Head of Policy Research, Behavioural Insights Team, The Cabinet Office
Update from the Behavioural Insights Team

Dr Paul Edmondson-Jones, Director of Public Health, Portsmouth City Council
The changing landscape of public health: local government’s role in health behaviour change

Questions and discussion: Session 1
Refreshments, networking and exhibition
What's on now:
Tabitha Brufal, Deputy Director, Tobacco and Health Improvement Policy, Department of Health
Using the public health responsibility deal to promote behaviour change locally

Claire McDonald, Behaviour Change Unit, London Health Programmes
The multiagency approach to public health behaviour change: enlisting the support of local authorities, the third sector and communities

Professor Mike Kelly, Director of the Centre of Public Health Excellence, NICE
Using every opportunity to promote health and wellbeing

Dr Fiona Adshead, Former Deputy Chief Medical Officer for England
Evaluating the value for money of behaviour change campaigns and interventions: calculating ROI

Panel discussion: What are the biggest hurdles in implementing behaviour change techniques? How can we overcome them?
Session speakers

Diana Whitmore, Chief Executive, Teens and Toddlers
Preventing unwanted behaviours: reducing the incidence of teenage pregnancy with measurable financial gains

Chris Sorek, Chief Executive, Drinkaware
Changing social norms: the reduction in binge drinking

Nudging people towards behaviour change
Rachel Spencer-Henshall, Senior Public Health Manager, NHS Kirklees; Claire Troughton, Social Marketing Portfolio Lead, NHS Kirklees

Panel discussion: The future of behaviour change strategies in improving public health?
Session Speakers

Refreshments, networking and exhibition
Key issue seminar A: Skilling up front line staff in brief advice and brief interventions
Alayne Robin, Consultant in Public Health, NHS Salford & Salford City Council

Key issue seminar B: Making Every Contact Count: how to start or build on current good practice
Karen Payne, Public Health Workforce Lead, NHS Yorkshire and the Humber: Candia Allen, Health Improvement Principal - Workforce Development, Public Health Directorate, NHS Airedale, Bradford & Leeds

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